We all might have read about selling the product. Selling lies in the experience that you personally have or heard from other salesman. The first key thing in sales is the salesman should be a good listener. He should listen what the customer want. If he fails to listen this, he cannot understand whether he is the right customer to sell? Here the important question arises. If he is your customer and if he is already satisfied? The answer is simple. Give him time to think about your product by leaving something in his mind. Remember that no customer is fully satisfied with any one product or service. En cash this situation.
The other thing in sales there is nothing like convincing. Convincing time never comes in sales. When you meet the customer, first you will try to know the customer profile. If he is your customer! Then you will try to understand his need. After that you propose him a product or service. Then he will think of it. Then he arises some quires. Then you give him clarification. After that customer decides weather to came with you or? If he is confused, you will try to motivate him to come with you. Then where is convincing?
First find out whether he is you customer or? If he is, it is very easy to trace him. You will be knowing how your customers behave. Then what about your customer or? It is simple. Whether the person is right person to sell? If he is not, he is not your customer. For example, for the person selling vacuum cleaner, the person with Rs. 10,000/- monthly income may not be the right person. Or for the Benz car selling person, the person with the annual income of Rs. 3,00,000/- may not be the right person to sell. So in sales identifying the right customer is the important thing.
In financial services marketing it is very difficult to find out the profiled customers. If he finds, then also to suggest the right service is difficult. Understanding the psychology of the customers is also important. But I will discuss about it in next post.
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